The Great Family of Pakrokh
With more than half a century of experience, and with a knowledge and research-based approach; Pakrokh has made the prospect of producing quality and distinct products both qualitative and economical perspective, as its priority. By founding lasting and known trademarks, such as Latifeh, Lezor, Silvergate, Crend and Iren, Pakrokh has been able to take fundamental and robust steps to improve the capacities of national production, entrepreneurship, and modification of consumption patterns.
As a pioneer in the hair conditioner industry, Pakrokh entered the field of Hair Care by introducing the Latifah brand to the market. After years of research and studying the needs of consumers, we were able to develop our portfolio by presenting different products such as Shampoo and Liquid Handwash. Also, to meet the needs of Oral and Dental care, Silvergate and Crend were presented. Furthermore, with the goal of making a distinction between products to meet Iranian consumer demands, Lezor was introduced using the latest technologies and in line with global standards. Iren Brand is also amongst our well know brands with more 60 years of heritage, starting with apple shampoo and extending its portfolio to Home Care Products.